Ericka Lalka, CEO and founder of PNW Collection Properties, built the largest real estate brokerage in the Tri-Cities before launching her own company to empower agents with premium services at a fraction of the cost. With over 1,800 transactions and $1 billion in sales, she and her husband, Damion, bring 54 years of combined expertise in residential, luxury, and investment real estate. Grounded in faith and family, Ericka leads with integrity, helping clients and agents alike build wealth and purpose through real estate.

How to contact Ericka

Email: ericka@pnwcproperties.com

Phone: (509) 539-5535

With over 20 years in real estate, Damion Lalka has built a career rooted in excellence, integrity, and service. A devoted husband, father, and grandfather, he began in new construction in 2005 and quickly became a trusted representative for major Tri-Cities builders. Consistently ranked among the area’s top agents, Damion is known for his market insight, transparency, and commitment to helping clients build lasting wealth. Outside of work, he serves on his church worship team and enjoys time near the water with his family.

How to contact Damion

Email: damion@thelalkagroup.com

Phone: (509) 430-3384

With over 20 years in real estate, Kellie White is recognized for her leadership, expertise, and commitment to agent success. Formerly the Managing Broker of Eastern Washington’s largest brokerage, she now brings her deep industry knowledge and passion for service to Real. As Agent Success Director, Kellie leads the Concierge Collection—overseeing contracts, systems, and service partnerships—to ensure agents have the support, tools, and resources they need to close smoothly, get paid on time, and thrive in every transaction.

How to contact Kellie

Email: kellie@pnwcproperties.com

Phone: (509) 430-3211

Magnus Frederickson has been immersed in the real estate industry since the age of 16, developing a passion for technology, marketing, and innovation. He specializes in creating websites, streamlining systems, and helping agents grow their digital presence through smart, modern solutions. Known for his creativity and problem-solving mindset, Magnus enjoys finding new ways to make processes more efficient. Outside of work, he loves traveling the world, playing pickleball, and spending time with friends and family.

How to contact Magnus

Email: tech@pnwcproperties.com

Piper Frederickson is a Marketing Specialist who blends creativity, design, and strategy to help real estate professionals elevate their brand. She creates custom listing flyers, social media content, and other marketing materials that make listings shine and attract clients. A college student with a passion for art and visual storytelling, Piper brings a thoughtful and artistic touch to everything she designs. Outside of work, she loves baking, cooking, and finding new ways to express her creativity both in and out of the kitchen.

How to contact Piper

Email: marketing@pnwcproperties.com

With years of real estate experience, Leslie Thomas brings trusted expertise, efficiency, and care to our community. She knows the day-to-day challenges agents face and is committed to providing the reliable support that keeps your business running seamlessly. As our Concierge Support Specialist, Leslie manages accounts receivable, transaction coordination, and agent service requests—streamlining operations so you can focus on what truly matters: serving clients and growing your business.

How to contact Leslie

Email: concierge@pnwcproperties.com

Phone: (509) 492-6513